Digital Marketing for exporting

What you shouldn´t do in Digital Marketing for exporting

For an enterprise to go global with its products there are a series of important decisions that can either give you a great launch or land you a mediocre place in a new market. The first out-front dilemma that a business gets into when going global is getting into the paperwork of introducing its products to a new foreign export market. This includes negotiating distribution contracts with local businesses, fulfilling governmental and customary requirements etc.
This is a step-by-step on a guide of what NOT to do while developing a new export market.

international-trade-3Getting nose-deep into legal requirements and missing out the attention that your new customers require:

It is easily overlooked the amount of work that is required to introduce a foreign product to a customer who might have never heard of it before. The first pitfall they tumble into is not putting a team together to target the new customers with all the information they need about the new product. After all your ultimate goal is to reach your customers whether individuals or business-to-business and failing to do so wastes everything else invested in the process of export. Try to learn the needs of your clients.


Failure to adapt your sales and marketing channels to fit the nature and demographics of the new market:

Entering a new export market by the same playbook that brought successful profits to the local market is another common pitfall that businesses get into. Some markets may favor direct one-on-one marketing to drive sales while other are significantly affected by digital marketing patterns. This usually occurs in a marketplace where more digitalization and automation is already in place.

Adapting the appropriate digital marketing channel is also pivotal at this point. Let aside the fact that some markets restrict the use of social media to online users which renders social media marketing neutral in this case, some communities may tend to use one social media channel more extensively than others, for example, using Facebook more than Twitter or vice versa. This kind of information can be achieved by paying attention to Analytics and traffic information on these websites and conducting detailed market research that relies heavily on local, in-country experts in advance.


Not paying attention to your Analytics and failure to test your campaign often:

Scrutinizing your website visitors metrics and analyzing your traffic data is inevitable to identify worthy traffic that brings on potential customers and poor traffic that only yields low-quality leads. Testing and monitoring campaign analytics on an ongoing basis, you’ll be perfectly positioned to optimize the marketing campaign.
Only dead fish go with the flow.
In digital marketing, there’s always a delicate balance between staying current and going on override mode when it comes to new trends in the marketplace. Staying on top of the trends in the industry is an absolute requirement and catching up with the latest technologies and strategies minimizes your risk of falling behind competitors in the new marketplace. However, it is equally important not to just go with the flow when it comes to digital marketing strategies and to be selective towards which marketing trend fits into place with the nature and type of your products or services.

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Author David

Digital communication for freelancers.

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