When it comes to entering an international market it is essential to show consideration to the consumers of the country
Do you understand the customs of the country to which you are going to make international shipments? Do you know that the weather influences the type of packaging that your products will present? Do you know if the customers of the country with which you want to market do not consume certain products?
Controlling these details is essential if you want to successfully undertake your international business.
If, on the other hand, you ignore these aspects, you will bother your customers and with certainty, you will cause economic losses to your company.
At the time of entering an international market, it is essential to show consideration to the consumers of the country and know their language, local festivals, religion or climate, among other aspects.
How to successfully make international shipments: 5 vital aspects
1) Languages
In how many languages are the texts of your website translated?
If you have customers from different countries, you will have to adapt the contents of your website to their languages.
Also, keep in mind the dialects. The Spanish spoken in Spain is not the same as the one used in Argentina. Certain words or expressions can have a different meaning depending on the country in which you speak and ignoring it will cause mistakes.
2) The weather
Time is another essential factor to consider if you work in international markets. It is not the same to sell in hot countries than in colder places since the packaging will be different to protect the articles.
On the other hand, the packaging will go in the languages of the countries to which you export.
3) Local parties
Each country has different local festivals and knowing the holidays of the place you are going to export is essential to avoid delays in collection, transit or delivery and thus keep your customers satisfied.
4) Religion
The religion of the country is a sensitive issue with which much respect must be shown to avoid misunderstandings.
Keep in mind that in some countries some products are not consumed and Christmas is not celebrated either. For example, offering ham in Morocco would be wrong.
5) Tax aspects
Although to take the tax issues correctly is advisable to consult with an expert in international taxation, in general terms, you must know that:
In the treatment of VAT, it is necessary to differentiate between the operations that occur with countries of the European Union and those that occur with the rest. In particular, you will have to know if VAT is paid or not and if the shipment has to go through customs or not, among other matters.
In addition, the taxes that are applied to the final consumer are those of the country of origin and the goods whose price is below 350 euros have customs tariffs that are more relaxed than those that exceed this cost.
Conclusion
Knowing the customs of the country you are going to export, your local parties, your religion or your climate is essential to successfully face your international shipments.
Information errors will make you lose customers and money, in addition to projecting a bad image of your business.
On the contrary, if you manage these aspects well, you will get happy customers, who are likely to repeat the purchase.
These aspects can mark both success and failure in your international shipments.
And if you want to know more about the right steps to internationalize your company, I recommend this post: How to internationalize your company with firm and agile step.
Now it will be a pleasure to know your opinion: does your company make international shipments? Have you faced any of these challenges?
Leave your opinion below and, if you liked the post, encourage yourself to share it.
