How to prepare an effective marketing plan in 5 steps and advance your competition

How can a small or medium company take the lead in the competition?

How can you set goals and achieve what you set out to do?

Learning to write a marketing plan effectively can be available to everyone, but only if you have the minimum information necessary to achieve it.

This post will help you to develop your marketing plan in a clear and simple way.


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Phases of the marketing plan

In a good marketing plan, you must define the objectives you want to achieve and establish a period of time to carry it out.

Next, detail the strategies and actions to work for the purposes you have set for yourself.

The phases that you have to follow to develop a correct marketing plan are the following:


1) Analysis of the situation

The starting point of your marketing plan begins with the preparation of a SWOT analysis. This study will allow you to know where you are from and where you want to go. It will also help you to know your weaknesses and strengthen your strengths and opportunities. In addition, it is important that you know the situation of the competition to be able to take measures that differentiate you from them.


2) Diagnosis of the situation

Once you have analyzed the situation from which you are part and where your competitors are, assess the situation and start making the opportune decisions that will allow you to advance your purposes.


3) Marketing objectives

It establishes the goals to achieve both in the short and long term. Keep in mind that these objectives must be specific and quantifiable. You must also establish some achievable objectives and define a time frame. For example: get 1000 subscribers within 3 months.


4) Marketing strategies

Now it is up to you to define the specific actions that you are going to carry out to achieve the objectives that you have proposed.


5) Control and monitoring

This is the final phase, which should not be overlooked. Once you have developed the marketing plan and have implemented your application, track the results and study if you meet your objectives or have to modify them.


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Take control

With these 5 points, you have the essential material to develop a correct marketing plan that will allow you to have a greater control of your actions and thus improve your objectives.

With a marketing plan, you have a script on which to work and clear goals to achieve.

If you do not have this project, you leave your decisions in the hands of chance and can lead to economic losses.
So get down to work and start working to achieve your goals.

If you have been wanting more and want to know the marketing strategies carried out by agencies like I recommend you read this interview with Eva Vajda, owner and executive director of the company.

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Carmen Cerezuela

Author Carmen Cerezuela

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