There are about 3,200 billion people active in social networks around the world, according to the study “Digital in 2018” of Hootsuite and We Are Social. And indisputably among these people are your potential customers, suppliers, and collaborators.
In light of these data, social networks such as Facebook, Twitter or Linkedin have become an inexhaustible source of contacts for companies and businesses that you can take advantage of for the benefit of your business.
But do you know how to find the contacts you need?
It is as easy as using the search engines of social networks. They are as effective as Google and even more effective when it comes to finding more specific contacts. Through these search engines, you can locate clients and suppliers in an instant and completely free.
In this article, I show you how to do it:
How to search for customers and suppliers through social networks
The Twitter search engine is very effective. If, for example, you need to locate a web designer, just by typing in the Twitter search box “web designer”, you will return a list of them. Also, if you write “web designer” and press enter, you will see all the twits that contain this word and you can read the conversations that have been generated by your target word.
Twitter also allows the use of hashtags or tags that are added to the published information. They are used to unify twits by theme and allows anyone to see what is published around that theme.
You can write a hashtag about a place and you will see all the twits published about that area, such as # Almería.
You can also locate your competitors by writing their names or brands and analyze what they publish.
You can even investigate trends and topics through hashtags.
2) The Linkedin search engine
The search engine of the professional network par excellence, Linkedin allows you from finding a job to locating a provider in Sweden. By the way, if you are interested in knowing how to internationalize your company I recommend this post: competent information is essential to internationalize a company.
Therefore, it is important that you make your company locatable. You can get it by putting yourself in the role of the person you are looking for and using in your profile the keywords that the user would use in the LinkedIn search engine.
It is also advisable to be part of communities and affinity groups, which will allow users to find you by those keywords.
3) The Facebook search engine
Interesting searches are also made through Facebook.
For example, if you want to find relevant information about clothes, just write this word in your browser and press ‘enter’, you will see pages of clothing stores, marketplace or places that bring together many different clothing vendors or publications of friends and groups in the ones that talk about this topic.
“Facebook increasingly gives more importance to publications that carry images or videos”
On the other hand, Facebook increasingly gives more importance to publications with images or video so that your browser also allows you to find images related to a specific topic within your network of contacts.
As you can see, Facebook even allows you to observe the behavior of your network of contacts regarding a certain topic, giving you an extraordinary advantage for your business.
You have already seen how the search engines of social networks can help you find interesting contacts, potential customers, collaborators or suppliers from your country and from foreign markets.
They are free and easy to use and, in addition, allow you to know the interests of your audience, investigate it and know it better.
If you do not use them already, it’s time to start doing it for the benefit of your business.
What do you think of these search engines? Do you use them already to find interesting contacts for your business?